Target Pokémon 30th Anniversary: First 98 In Line Get Free Goodie Bag + Promo Card

Okay, friend, let’s talk about the Target Pokémon 30th Anniversary event. You know, the one that’s about to turn your local superstore into a literal stampede of Pikachu-loving adults. If you’ve been living under a Geodude, here’s the scoop: the first 98 people in line on launch day get a free goodie bag and an exclusive promo card. Yes, you read that right. Only 98. Because apparently, Target didn’t want a hundred people crying in the aisles—just 98. Very specific, very dramatic.

Here’s the catch: you’ll have to decide if you’re a true Trainer. Are you willing to camp out at 5 AM, clutching a coffee and a sleeping bag, just to snag a foil card of… well, we’re not even sure which Pokémon yet? Probably something cute, like Eevee or Pikachu. Or maybe it’s a Trainer card that just says “Congrats on not sleeping.” Honestly, the bag itself is the real prize. Word on the street is it contains stickers, a pin, and maybe—maybe—a tiny plastic Poké Ball that you can toss at your friend when they try to take your cart.

But let’s be real: this isn’t just about stuff. It’s about belonging. It’s about that moment when you look at the other 97 people in line, all in mismatched Team Rocket shirts, and think, “These are my people.” You’ll bond over who’s got the best Pokémon tattoo (definitely the guy with the Charizard sleeve) and share snacks because nobody thought to bring enough for a six-hour wait. And when you finally get that bag? You’ll walk out feeling like Ash Ketchum after winning a gym badge—totally vindicated.

So set your alarm, charge your phone, and maybe bring a lawn chair. Because 98 spots is a sprint, not a marathon. And if you don’t make the cut? That’s okay. You can still browse the Pokémon section, buy a Snorlax plush, and say you were there. The real celebration isn’t the card—it’s the joy of being a kid again, even if only for a few hours in a Target parking lot. Gotta catch ’em all, but more importantly: gotta live ’em all.